MAHESH V JAIJI
With a robust foundation in creative thinking and design, I possess over two and a half years of progressive experience as a Creative Director, managing, innovating, and enhancing creative projects at Karupp Tattoo Studio and Samagra Yoga Institute. My expertise lies in creating visually compelling and relevant resonant experiences.
My approach is deeply collaborative, always seeking to fuse creativity with practical outcomes that drive revenue for the organisation.
I specialize in integrating compelling visual storytelling with effective digital marketing techniques.
At Karupp Tattoo Studio, I manage a vibrant social media presence that reaches millions and at Samagra Yoga Institute, I craft engaging digital content that resonates with diverse audiences. My expertise in website creation, social media management, and online advertising helps in crafting unique brand identities that captivate and convert.
At Karupp Tattoo Studio, I manage a vibrant social media mainly through Instagram presence that reaches millions
![Art Installation](https://static.wixstatic.com/media/11062b_4b82fb9c279b4b0fa915334a7eac7d10~mv2.jpg/v1/crop/x_819,y_0,w_4912,h_4912/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Art%20Installation.jpg)
Creativity
Manage the creative and strategic direction of all digital content, including Instagram posts, stories, reels, and videos, resulting in a thriving community of over 43,000 followers and individual reels reaching upwards of 6 million views.
![Website opened on smartphone](https://static.wixstatic.com/media/11062b_398837e52fc741d082576422fc472aac~mv2.jpg/v1/crop/x_1467,y_639,w_2058,h_2058/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Website%20opened%20on%20smartphone.jpg)
Practicality
Design and maintain the studio’s website using Wix, ensuring an optimal balance between aesthetic appeal and user functionality.
![Calculate Savings](https://static.wixstatic.com/media/6d541016cb8d4d91b5a2b1ebb7f81705.jpg/v1/crop/x_176,y_0,w_899,h_899/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Calculate%20Savings.jpg)
Revenue
Execute targeted Google Ads campaigns to enhance brand visibility on platforms like Google Maps and drive increased traffic to our website.
At Samagra Yoga Institute, I create relevant video content which helps the organisation to grow in the offline world where people do not use much social media platforms
![Yoga](https://static.wixstatic.com/media/11062b_21f9f240ae734fef9848e5195e4c1327~mv2.jpeg/v1/crop/x_1000,y_0,w_4000,h_4000/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Yoga.jpeg)
Creativity
Create video content tailored to the needs of a diverse yoga community, significantly enhancing online presence and engagement
![White mug against yellow background](https://static.wixstatic.com/media/11062b_86547045a28c4af994e373bdf77a23fc~mv2_d_5595_4103_s_4_2.jpg/v1/crop/x_746,y_0,w_4103,h_4103/fill/w_121,h_121,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/White%20mug%20against%20yellow%20background.jpg)
Practicality
Develop and oversee Google Ads campaigns focusing on brand awareness and lead generation for high-ticket yoga training courses.
![Samagra Ad](https://static.wixstatic.com/media/c25087_9e21252ab3c24befaa20fbfb57dca562f002.jpg/v1/fill/w_600,h_338,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/c25087_9e21252ab3c24befaa20fbfb57dca562f002.jpg/v1/fill/w_1200,h_675,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/c25087_9e21252ab3c24befaa20fbfb57dca562f002.jpg/v1/fill/w_1800,h_1013,enc_auto/file.jpeg 3x)
Samagra Ad
KEY ACHIEVEMENTS
MAHESH V JAIJI
Revamped Brand Identity for Karupp Tattoo Studio:
increase in social media engagement and attract a broader and premium client base all over Kerala.
Yoga for Wellness Campaign:
Developed an integrated marketing campaign for Samagra Yoga Institute that included digital ads, and promotional videos created exclusively for specific local communities which resulted in exceptional conversions from community residents into long term paying clients.
Achieved a whopping jump of 169%increase in followers count, and within weeks after undertaking the project, we started hitting videos crossing viral threshold of 6 million views.
A proven strategy of
CCC, Constant Creative Content
proved to be our winning formula.
Excelled in creating winning formulas worth Binge watching the reels created the new service which boosted the revenue timesfold. Tattoo Training Course, this high ticket service was only possible through a community of tattoo lovers and artists attracting over 500 participants in the first ad campaign.
![aisu1_edited.jpg](https://static.wixstatic.com/media/c25087_4e27df8cdf6b404b9cad80749607bb28~mv2.jpg/v1/fill/w_994,h_703,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/c25087_4e27df8cdf6b404b9cad80749607bb28~mv2.jpg)